The burning questions: “How do we increase sales? How do we build membership or our subscriber/customer base? How do we increase the lifetime value of a customer? What is our value proposition? How much should we invest in marketing?”
All questions and more that are addressed by a thoughtful, strategic marketing plan. Through the years, I’ve defined marketing strategy for major corporations, start-ups and nonprofits, and consider the process and resulting plan to be critical to business success.
- Goals and objectives
- Industry and competitive analysis
- Target market
- Value proposition
- Marketing funnel
- Strategies and tactics
- Metrics
- Budgets and timing